The Importance of Community Connection Online

As humans, we are programmed to be social creatures. And since the beginning of time, humans have formed communities to connect and share common interests.

Being part of a community can have several benefits, including:

  • Increased wellbeing and happiness
  • Better physical health
  • More inspiration and motivation
  • Combating loneliness and depression
  • And creating a feeling of safety and belonging from a support network

This year, with a pandemic sweeping the globe, and nationwide lockdowns becoming common-place, connecting as a community has become more difficult. While measures to combat the pandemic limit physical proximity, there has never been a more vital need to stay connected. 

Virtual communities are now proving to be a lifeline for people wanting to connect and collaborate with dispersed co-workers, customers, and peers.

That’s why this year, we moved our communities online, to provide a space for our members to connect and reap the benefits of being part of a community network, from wherever they are. 

Whether they are working from home or facing lockdown on campus, they have been able to keep up with their neighbours, friends and co-workers through a virtual community. 

What is a virtual community?

Our virtual communities are online spaces for our members to come together and build connections with others at our client sites. These are not just a simulation but a vibrant, buzzing community, online. 

Through websites, social media, and apps, our members have been able to enjoy a full programme of community events, activities, and clubs. 

Our wellness and fitness sessions have allowed our members to remain active and increase both their physical and mental health.

Fun social events such as cocktail evenings and paint parties have allowed them to maintain social interaction, even for those living alone. 

Learning and personal development are of massive importance to our members. So we’ve delivered a programme of guest speakers and masterclasses, as well as introducing online clubs for creative crafters and people who just want to discuss new topics to help our members continue to grow during lockdowns. 

The benefits of virtual communities for our clients

Our virtual communities are not only enabling property developments to navigate the pandemic; they are adding real value for both commercial tenants and residents. When done right, a community goes beyond being an added extra or interesting tool. It has the power to forge deep relationships and boost engagement amongst members. 

The benefits for our clients have included:

Better connections, support, and increased happiness for members

Members of our client communities get to enjoy the benefits of creating connections within their community, and the feeling of support within their social network. Not to mention, an increased sense of happiness and wellbeing by keeping connected, entertained, and engaged, even throughout a pandemic. 

Delivering an exceptional experience for tenants, in addition to the physical property

We recognise that the offering of a purely physical property is no longer enough for either residents or commercial tenants within property developments. Tenants crave experiences. Members of our communities enjoy exceptional experiences through our carefully planned and tailored community programme, be it fitness and wellness, masterclasses or creative projects and clubs. 

Resulting in a greater appeal for tenants & prospective tenants

Our clients know they are adapting to the needs of society, and providing developments that go beyond bricks and mortar to deliver real appeal for their tenants and prospective tenants alike, making them then number one choice for the modern-day tenant. 

At Sonalife, creating connected communities is what we do. If you’re ready to deliver a tailored community programme to suit the needs of your tenants, speak to us today to see how we can support you.

We have been supported by our Local Enterprise Office

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